| Title | Não É Mito |
| Agency | Mestiça |
| Campaign | #ITSNOTAMYTH |
| Advertiser | Entre Rodas |
| Brand | Entre Rodas |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | For years, people have wondered if it’s fact or fiction that pull-tabs from aluminum cans can be transformed into wheelchairs. To shed some light on this doubt, Mestiça Agency and the On Wheels Institute (Instituto Entre Rodas) launched the campaign #ITSNOTAMYTH (#NÃOÉMITO), demonstrating to people that it is, in fact, possible for pull-tabs to be exchanged for wheelchairs, showing the entire chain of production. The campaign involves the assistance of cooperatives collecting cans and metallurgical companies working with the production of can tabs, eventually sharing the moments when the custom-made wheelchairs are delivered to disabled children between the ages of 5 and 14. Today, the #ITSNOTAMYTH campaign enjoys the support of more than 200 collection points throughout São Paulo, including at companies like Leroy Merlin, Goodstorage and Volkswagen, in addition to public agencies and schools. More than 30 million tabs have been collected, amounting to 30 tons and supplying the material for 10 custom wheelchairs for children. “The Mestiça agency embraced On Wheels’ cause from the very first meeting we had. The fact that 120 thousand children are in need of wheelchairs is frightening, and we decided to use our creativity to help with the mission of making these children’s lives easier”, says Denis Filippini, Mestiça’s partner. |
| Media Type | Television |
| Length | |
| Creative Director | Luiz Parpulov |
| Head of Art | Eduardo Basque |
| Art Director | Eduardo Basque |
| Art Director | Marcus Rochah |
| Art Director | Fabio Crociati |
| Art Director | Van Gus Ribolla |
| Copywriter | Rafael Campeao |
| Copywriter | Rafael Prioli |
| Head of Digital | Andrew Marino |
| Digital Art Director | André Marino |
| Digital Art Director | Felipe Higashi |
| Digital Art Director | Pamela Gomes |
| Account | Eduardo Lovro |
| Account | Tomás Oliveira |
| Account | Pamella Novaes |
| Account | Josuel Luna |
| Media | Willian Barbosa |
| Planning | Leandro Correa |
| Planning | Guilherme Freire |
| Graphic Producer | Carol Lopes |
| Retouch | Luiz Fasoli |
| Advertiser | Eliane Lemos |
| Logístic | Goodstorage |
| programmatic media | ROIx |
| Photographer | Johnny |
| Photographer | Fabiana Stig |
| Animation Studio | Spirit Animation |
| Web Production Company | Lab Pix |
| Filme Production Company | PorqueEu |
| Director | Gabriel Braga |
| Executive Producer | Bruna Ciccarello |
| Photographer Director | Gabriel Braga |
| Photographer Director | Maurício Prado |
| Editor | Bruno Godoy |
| Pós-Production | Bruno Godoy |
| Pós-Production | Gabriel Anaraki |
| Sound Production Company | Lua Nova |
| Account | Gabriel Borsatto |
| Director | Lua Collab |
| Sound Prodcution Company | CANJA Audio Culture |
| Account | Ana Flor |
| Audio Director | Lucas Sfair |
| Audio Director | Filipe Resende |
| Audio Producer | Levi Mynssen |