Terry Lee
VFX Creative Director at David&Goliath
El Segundo, United States
TitleUnstatus Quo
Agency
Campaign Unstatus Quo
Advertiser Palms Casino
Brand Palms Casino
Date of First Broadcast/Publication
Business Sector Hotels, Resorts
Philosophy If Las Vegas is an urban example of excess, then the latest ad by the Palms Casino Resort is the embodiment of said overindulgence. Featuring the likes of Cardi B, Emily Ratajkowski, Marshmello and Rita Ora, to name a few celebs, the nearly two-minute ad is all glitz and over-the-top excess, and it’s a glorious spectacle. The Palms is nearing completion of one of Las Vegas’ most ambitious transformations, a property-wide $690m renovation that it hopes will usher in the next era of gaming and entertainment in Las Vegas. ‘Unstatus Quo’ is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms who represent the property’s new vision and connections to art, food, music and fashion with the resort as the backdrop. The film features Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason REVOK, Timothy Curtis, Gary Stranger, and art from Damien Hirst and Andy Warhol, who all come together in an unexpected way to redefine the Vegas hospitality experience and set the stage for an all new Palms. The music track of the same name is a collaboration with Los Angeles recording artist and designer Duckwrth, produced by Agami Music and featuring the use of the James Brown classic, Get On The Good Foot.
Media Type Web Film
Length
Soundtrack “Unstatus Quo” Duckwrth
Production Company
Grade
General Manager
Client Creative Director
PR Director
VP, Marketing
Founder
Creative Director
Senior Art Director
Executive Producer
Senior Producer
Associate Creative Director
Designer
Copywriter
Senior Copywriter
Designer
Designer
Group Account Director
Client Partner
Executive Creative Director
Strategy Director
Associate Strategy Director
Account Director
Senior Project Manager
Associate Programme Director
Media Team
Media Team
Business Affairs
Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Producer
Production Supervisor
Assist. Production Supervisor
Assist. Production Supervisor
1st AD
2nd AD
Production Designer
Editing Company
Editor
Editor
Editor
Managing Partner
Editorial Producer
VFX Company
VFX Company
VFX Executive Creative Director
VFX Executive Creative Director
VFX Executive Producer
VFX Producer
VFX Producer
VFX Production Coordinator
Art Director
2D Lead
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Lead Artist
3D Lead Artist
3D Lead Artist
3D Lead Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Matte Painting
Colorist
Executive Producer Color
Color Producer
Sound Design and Mix
Sound Designer
Assistant Sound Designer
Mix Engineer
Mix Engineer Assistant
Executive Producer, Mix
Music Supervision
Music Supervisor
Music Executive Producer

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