| Title | Fetch Across the Internet |
| Agency | BBDO New York |
| Campaign | Fetch Across the Internet |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Philosophy | Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other. |
| Media Type | Social Media |
| Length | |
| Post Production Company | The Mill New York |
| Creative Director | Carolyn Davis |
| Art Director | Carolyn Davis |
| Creative Director | Matthew Page |
| Copywriter | Matthew Page |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Producer | Alex Gianni |
| Account Executive | Michael Miles |
| Head of Integrated Production | David Rolfe |
| Group Executive Producer | Diane Hill |
| Creative technologist | Filip Williander |
| Account Director | Elizabeth Kelberg |
| Production Company | Taylor James |
| Executive Producer | Adam Isidore |
| Executive Producer | Dan Lindau |
| Director | Jason Guerrero |
| Producer | Casey Sincic |
| Editorial | Jonathan Rippon |
| Online | Jonathan Rippon |
| Retoucher | Steven Orts |
| Colourist | Mikey Rossiter |
| Producer | Andrew Thompson |
| Producer | Rochelle Brown |
| Executive Producer | Cami Taylor |
| CG Artists | Orges Kokshari |
| Compositor | Taylor James |
| Production Coordinator | Blake Rice |
| Production Assistant | Sara Kirby |
| Production Assistant | Lanisha Ward |
| Color Assist | Nate Seymour |
| Color Assist | Elias Nousiopoulos |
| Color Assist | Andrew Ceen |
| Color Assist | TJ Seiler |
| CG Lead | Kyle Anderson |
| Executive Producer | Sasha Awn |
| Audio Post Production | Heard City |
| Sound Mix | Elizabeth Mcclanahan |
| Managing Director | Gloria Pitagorsky |
| Producer | Andi Lewis |
| Typography | Chris D’andrea |