| Title | Evertsberg - ASMR |
| Agency | Saatchi & Saatchi |
| Campaign | Make Room for Nature |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Philosophy | As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, we produced a series of innovative audiovisual material. We recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able to feel ASMR (Autonomous Sensory Meridian Response) and become pleasantly relaxed. The campaign features an 8-minute film, a series of social media posts, a playlist of 12 tracks featuring the relaxing sounds of IKEA products along with a website containing dozens more sounds produced by creatively ‘playing’ IKEA furniture, influencer content, and a radio spot. |
| Result | Within the first 24 hours after the launch, our ASMR video had entered the YouTube top ten in Poland. |
| Media Type | Web Film |
| Length | |
| Deputy Creative Director | Partycja Lukjanow |
| Creative Team | Dagmara Grzanka |
| Creative Team | Paweł Jan Nowak |
| Producer | Madalena Rogalska |
| Producer | Maria Golosz |
| Production Company | Tank Production |
| Production | Marcin Borkowski |
| Account Service | Inez Schmidt |
| Account Service | Agnieszka Sztandera |
| Sound | Ztudio and Burza |
| Direction | Makary Janowski |
| Direction | Wojtek Jezowski |
| Photographer | Łukasz Suchocki |
| Editor | Piotr Jurewicz |
| Designer | Ewa Rejszel |
| Designer | Paweł Samul |
| Designer | Kamil Cicirko |
| Designer | Tomek Rdest |
| Strategist | Kasia Jasińska |
| Production Company | Grupa Filmowa Darwin |
| Casting | Alicja Karluk |
| Scenic Designer | Katarzyna Jaros-Puzio |
| Set Design | Olak and Brudz |