Ana Maria Nitu
Advertising Manager at Curtea Veche Publishing
Bucharest, Romania
TitleVloggers’ Swap (Film Case)
Title (original language)Swap de vloggeri
Agency
Campaign Vloggers’ Swap
Advertiser Telco
Brand Telekom Romania
Date of First Broadcast/Publication 2018 / 5
Business Sector Telecommunications Services
Tagline Life is for Sharing
Story Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “THE VLOGGERS’ SWAP”. For millennials, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives.
Media Type Social Media
Length
Brand Manager
Brand Communications Manager
PR and Social Media Manager
Strategic Planner
Copywriter
Art Director
Agency Producer
Chief Creative Officer
Group Creative Director
Content Executive
Group Communications Strategy Director
Associate Director
Account Manager

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