Peter Riis
Dop. at BITE Talent Management // Esther Kurle.
Copenhagen Area, Capital Region, Denmark, Denmark
TitleAfraid of the Dark
Agency
Campaign Afraid of the dark
Advertiser Børns Vilkår
Brand Børns Vilkår
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Some kids do have a reason to be scared of the dark
Story This film for Danish Children's Welfare broadens awareness on the fact that Christmas isn't a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse. The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. Because some children actually do have a reason to be afraid of the dark.
Media Type Digital
Length
Director
Executive Producer
Creative Director
Director of Photography (DOP)

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