| Title | The Unknown Platform |
| Agency | Hasan & Partners |
| Campaign | The Unknown Platform |
| Advertiser | Elokuvaosakeyhtiö Suomi 2017 Oy |
| Brand | Elokuvaosakeyhtiö Suomi 2017 Oy |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Others |
| Story | Based on a classic novel, The Unknown Soldier was the biggest movie ever made in the Finnish language. With a production budget of 7.8 million euros, it could never have been made without support from brands. But the sponsorship was epic too: ads for sponsors' products were shot in the style of the film, movie-themed products went on sale, and the lottery company even used its huge reach to broadcast a call for extras. All this helped promote the movie and drove its success. |
| Media Type | Case Study |
| Length | |
| Creative | Eka Ruola |
| ECD | Eka Ruola |
| Director | Aku Louhimies |
| Producer | Aku Louhimies |
| Producer | Miia Haavisto |
| Managing Director | Miia Haavisto |
| Producer | Mikko Tenhunen |
| Creative | Jarkko Talonpoika |
| Creative | Anu Niemonen |
| Account Manager | Jutta Casén |
| Producer | Marika Rönkkö |
| Production AD | Juha-Pekka Kontulahti |
| UI/UX Designer | Turo van Liere |
| Community Manager | Vivian Nieminen |
| Community Manager | Noora Kirjavainen |
| SF & MGM | Jutta Hopp |
| Cameraman | Mika Orasmaa |
| Editor | Benjamin Mercer |
| Post Producer | Jukka Kujala |
| Concept Designer | Otso Kähönen |
| AR and Motion Designer | Mats Havia |
| Producer | Eeva Jäntti |
| Sales Director | Toni Marttila |
| Client Manager | Maija Sarpakunnas |
| TV Planner | Pirhonen Piipa |
| Planner | Outi Karppanen |
| Client Coordinator | Jenna Niskanen |