Laurent François

Laurent François

Exec. Creative Strategist at RE-UP at RE-UP
Paris, France

About me

Currently developing Re-UP French office. Get in touch!

At Re-Up, we crave for digital strategies that make brands relevant in the era of micro-moments of truth.
We work on three underlying questions:
"is there already a cultural sweetspot between my brand and consumers?"
"how will my community grow with the brand I want to build?"
"how will it ultimately convert in sales?"
RE-UP was born from this passion for relevant social stories in 2014. We're now 15+ people and we're the lead social media agency for some of the most exciting brands on Earth.


Creative Strategist & founder
January 2018 - Present (1 year 2 months)

Creative Strategist & founder
United Kingdom
April 2014 - December 2017 (3 years 8 months)
RE-UP is now based in Amsterdam, Paris, London, Tokyo.Developing a team addressing 6 competencies in Creative Strategy:• Social Listening and influencers' mapping• Channel planning and strategic planning• Social brand building and storytelling (rituals / word-of-mouth/engagement programs)• Digital strategy• Art Direction• Paid Social Media
Senior digital strategist
London, United Kingdom
2012 - 2014 (2 years)
Social media and digital strategyNew business developmentLed social media strategy ideation for existing clients(freelance)
Strategic planning director
London, United Kingdom
September 2012 - December 2012 (3 months)
Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London).(freelance)


Master (MEB)

2006 - 2007 (1 year)

DU Certificat d'Etudes Européennes

2003 - 2006 (3 years)
DUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degreeEuropean LawEconomicsForeign relationsEU / US international relations

Diplome de l'IEP section Internationale

2002 - 2006 (4 years)
Final paper (top distinction)European Populism ("Populisme d'Europe") of studyEmbargo in Ivory CoastChina : the world's craft ?Resolution 1422 of UN Security CouncilEconomics and raw material : dutch disease issues

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