Laurent François

Laurent François

Exec. Creative Strategist at RE-UP at RE-UP
Paris, France

About me

Currently developing Re-UP French office. Get in touch!

At Re-Up, we crave for digital strategies that make brands relevant in the era of micro-moments of truth.
We work on three underlying questions:
"is there already a cultural sweetspot between my brand and consumers?"
"how will my community grow with the brand I want to build?"
"how will it ultimately convert in sales?"
RE-UP was born from this passion for relevant social stories in 2014. We're now 15+ people and we're the lead social media agency for some of the most exciting brands on Earth.


Creative Strategist & founder
January 2018 - Present (2 years 7 months)

Creative Strategist & founder
United Kingdom
April 2014 - December 2017 (3 years 8 months)
RE-UP is now based in Amsterdam, Paris, London, Tokyo.Developing a team addressing 6 competencies in Creative Strategy:• Social Listening and influencers' mapping• Channel planning and strategic planning• Social brand building and storytelling (rituals / word-of-mouth/engagement programs)• Digital strategy• Art Direction• Paid Social Media
Senior digital strategist
London, United Kingdom
2012 - 2014 (2 years)
Social media and digital strategyNew business developmentLed social media strategy ideation for existing clients(freelance)
Strategic planning director
London, United Kingdom
September 2012 - December 2012 (3 months)
Unilever pitch (consolidation of social media insights, prosumers' survey, coordination with all Havas senior teams in France, NYC and London).(freelance)


Master (MEB)

2006 - 2007 (1 year)

DU Certificat d'Etudes Européennes

2003 - 2006 (3 years)
DUEE, Diplôme Universitaire d'Etudes Européennes IEP Lyon et Faculté d'Economie de l'Université Lumière Lyon 2. European study degreeEuropean LawEconomicsForeign relationsEU / US international relations

Diplome de l'IEP section Internationale

2002 - 2006 (4 years)
Final paper (top distinction)European Populism ("Populisme d'Europe") of studyEmbargo in Ivory CoastChina : the world's craft ?Resolution 1422 of UN Security CouncilEconomics and raw material : dutch disease issues

Similar Talent

Joe Fry
Creative Strategist
Google Global Creative Team (ZOO) APAC
Kat Hahn
Creative Strategist
Facebook and Instagram's Creative Shop
Ahmed Hafez Youness
Creative Strategist
Claudia Murillo
Creative Strategist
Five Hearts
Shahnaz Ahmed
Creative Strategist
Facebook & Instagram
Aki Toivonen
Creative Strategist
Charles Hagelsteen
Strategist and creative mind
Fabien Gaetan
Senior Creative Strategist
We Are Social

Create a free Talent profile and become a member of AdForum

Get Started