| Title | Operation Santa |
| Agency | MRM//McCann |
| Campaign | Operation Santa |
| Advertiser | U.S. Postal Service |
| Brand | USPS |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Postal, Courier & Shipping Services |
| Story | Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. The Operation Santa website allows visitors to browse handwritten letters and choose ones to respond to with gifts. Once they adopt a letter, they can take their gifts to a nearby Post Office, wrap them, write a reply from Santa to the recipients, and send the whole happy package off in time for Christmas. |
| Media Type | Public Relations |
| Length | |
| Art Director | Jane Kim |
| Copywriter | Petra Magno |
| Chief Creative Officer | Sung Chang |
| Creative Director | Tony Jones |
| Creative Director | Shawn Kelly |
| Creative Director | Daniel Carlsson |
| Designer | Noelle Kirchmer |
| Agency Producer | Craig Hildreth |
| Agency Producer | Rachel Max |
| Agency Producer | Meredith Kramer |
| Content Strategy | Karan Gera |
| Content Strategy | Liz Medina |
| Creative Team | Kayleigh D'Auria |
| Creative Team | Kelly Fine |
| Creative Team | Asyia Fisher |
| Creative Team | Antonio Fragoso |
| Creative Team | Kevin Honegger |
| Creative Team | Kelsey Liggett |
| Creative Team | Michael Mendoza |
| Creative Team | Kate Rohrich |
| Creative Team | Alice Xiang |
| Creative Team | Min Ju Yoon |
| Creative Team | Nancy Zhu |
| Information Architect | Eileen Kennedy |
| Information Architect | Tony Wolk |
| Programmer | Kobi deGraft-Johnson |
| Programmer | David Maietta |
| Programmer | Robert Rudderow |
| Programmer | Rob Thorn |
| User Experience Designer | Spike McCue |
| User Experience Designer | Kate Neely |