Title | Eat Forrest, Eat! |
Agency | Athos |
Campaign | Eat Forrest, Eat! |
Advertiser | Sofía |
Brand | Sofía |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Fresh Meat, Sausages |
Story | In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach o too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again. |
Media Type | Web Film |
Length | |
Creative Director, Copywriter | Ferju Cuevas |
General Creative Director | Ferju Cuevas |
Copywriter | Ferju Cuevas |
Creative Director | Matías Galarza |
Art Director | Diana Ramírez |
Art Director | Maru Carvallo |
Account Management | Siboney Montero |
Production Company | Cabruja Films |
Director | Cris Trebotic |
Executive Producer | José Luis Cabruja |
Producer | Mónica Soliz |
Post Production | Maxi Daëns |
Director of Photography (DOP) | Ytalo Cabruja |