| Title | ASICS X !llmind |
| Agency | United Entertainment Group |
| Campaign | I Move Me |
| Advertiser | ASICS Corporation |
| Brand | ASICS |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Clothing |
| Philosophy | While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression. |
| Media Type | Web Film |
| Length | |
| Editing Company | Uppercut |
| Colorization | The Mill New York |
| Agency Producer | Zachary Fleming |
| Creative Director | Jared Pearlman |
| Strategist | Tom Howells |
| Art Director | Drew Kassl |
| Production Company | Honor Society |
| Director | Ariel Danziger |
| Executive Producer | Megan Kelly |
| Head of Production | Carlo Pilgrim |
| Line Producer | Brooke McDaniel |
| Director of Photography (DOP) | Jackson Hunt |
| Editor | Paul La Calandra |
| Assistant Editor | Tyler Horton |
| Producer | Lisa Sadek |
| Head of Production | Julian Williams |
| Flame Artist | John Geehreng |
| Colorist | Damien Van Der Cruyssen |
| Color Producer | Megan Rumph |
| Color Assist | Elias Nousiopoulos |
| Color Assist | Nate Seymour |
| Color Assist | Andrew Ceen |
| Music | Echolab |
| Compositor | Steve Lynch |
| Sound Designer | gavin little |
| Compositor | gavin little |
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