Jeffrey Castellano

Jeffrey Castellano

Global Executive Creative Director at IBM
Greater New York City Area, United States

About me

Jeffrey is a Creative Director and Technologist specializing in digital reinvention and marketing. He leads Creative, UX, Strategy, and Tech departments to transform clients like Coca-Cola, E*Trade, J&J, and Mattel. At IBM iX, Jeffrey partners with brands to design innovative business opportunities. Before joining, he oversaw teams at Google, Wunderman, and J. Walter Thompson.

Jeffrey pushes for technical exploration among the larger creative communities. His research focuses on AI, synthetic biology, computer vision, and natural language processing. This led him to create Empath, a deep-learning framework for generative storytelling. Jeffrey speaks at various festivals and regularly contributes to art/technology programs. He is the digital chair for the Global Fine Arts Awards.

Positions

Global Executive Creative Director
IBM
United States
April 2017 - Present (1 year 4 months)
• Global Business Services
• Helping thread creativity through our 100k+ GBS workforce.
Global Executive Creative Director
New York, United States
April 2017 - Present (1 year 4 months)
• Creative strategy, design & technology.
• AI & synthetic biology research & experiments.
• Partnering with ambitious clients to imagine the businesses that will shape the world.
• Over 15,000 "Renegades and Realists" in iX, across a studio network of 37+ studios working to create innovative opportunities for our clients. A team of Strategists. Industry Experts. Researchers. Designers. Developers. Engineers. Artists. Storytellers. Data Scientists.
Group Creative Director
Chicago, United States
July 2016 - April 2017 (9 months)
• Overseeing Creative, UX and Production.• Creative Strategy.• Coca-Cola, USTA, E*Trade, Citi, New Biz.• Data meets Creativity.
Creative Director
Mountain View, United States
March 2015 - July 2016 (1 year 4 months)
• Bridging the digital-physical gap.• Digital Strategy.• Retail innovation.• Access, & Energy & other fun things. • Marketing, product vision & experiments.
Director of Creative Technology
Charlotte, United States
April 2013 - March 2015 (1 year 11 months)
• Oversee digital output in New York & lead on innovation projects.• Concept ideas, prototype special initiatives, pitch new business.• Educate the agency on digital possibilities.• Elevate digital strategy

Education

Bachelor's Degree

June 2018 - June 2018 ()

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