Shweta Khosla
SVP & Executive Planning Director at Wunderman Thompson
Bangalore, India
TitleChennai Times
Agency
Campaign Flirt with Your City Rap
Advertiser The Times of India
Brand The Times of India
Date of First Broadcast/Publication 2018 / 6
Business Sector Newspapers, Magazines, Books
Story The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
Philosophy Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Media Type Digital
Length
More Information http://flirtwithyourcity.com/
Storyboard Artist
Grade
Chief Creative Officer
Mixer
National Planning Director
Senior Vice President
National Creative Director
Managing Partner
Senior Vice President
Chief Strategy Officer
Offline
Director
Producer
Music
Vocal
Artist Representative
Additional Production
Executive Production
Director of Photography (DOP)
DOP Assistant
Assistant Director
2nd Unit DOP
3rd Unit Director
1st AD & DA
Additional Camera
Intern
Line Producer
Line producer Assistant
Line Producer
Line producer Assistant
Gimble
Art Department
Food Stylist
DIT
Office Support
Offline Assistant
Post Supervisor
Post Assistant
Online Artist
Online assistant
Animation
Graphics
Animation
Animation
Graphics
Graphics
Animation
Director
Vice President (VP)
Associate General Manager
Deputy Managing Director
Creative Director
Senior Vice President & Exec Business Director
Client Services Director
Associate Vice President
Account Director
Strategic Planning Director
Vice President (VP)
Production Company
Music
Production Company
Production Company
Post Production
Post Production
Travel

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