Play - "Play Trailer Park "

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

2696

Title	Play Trailer Park
Agency	TBWA\Brussels
Campaign	Play Trailer Park
Advertiser	Play TV
Brand	Play
Date of First Broadcast/Publication	2018 / 12
Business Sector	TV/Radio Programs & Stations
Tagline	The first trailers you can live in.
Story	In today’s entertainment landscape, there is just too much content. So the trailers for tv-shows become more important than ever. The Belgian streaming service Play - with tons of national and international tv-shows - made the most epic trailers ever: the first trailers you can live in. The Play Trailer Park consisted of 6 caravans inspired by 6 tv-shows, down to the smallest details. Game of Thrones, The Sopranos, The Walking Dead, True Blood, etc. Influencers and fans could book a trailer and spend the night in our Trailer Park. Sleeping in the same bed, eating the same (horrible) food, drinking the same (poisoned?) wine, getting imprisoned, etc. Because in the Play Trailer Park you don’t just binge the show, you experience it. The Play Trailer Park was live during 3 weeks, as a outdoor stunt people could actually live in.
Media Type	Interactive Outdoor Experience
Length	106 seconds
Creative / Art Direction	Greg Van Buggenhout
Creative Copy	Chiara De Decker
Creative Copy	Olaf Meuleman
Executive Creative Director	Jan Macken
Account Director	Philippe Van Eygen
Account Manager	Ellen Van Praet
Project Manager	Ken Kools
Designer	Olivier Verbeke
Digital Design	Yannick Van der Goten