Growfunding.be - "Sour"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

20854

Brand: Growfunding.be
Country: Belgium

Advertiser: Growfunding.be

Title	Sour
Title (original language)	Zuur
Agency	TBWA\Brussels
Campaign	Sour
Advertiser	Growfunding.be
Brand	Growfunding.be
Date of First Broadcast/Publication	2021 / 2
Business Sector	Alcoholic
Story	Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
Media Type	Integrated Media/360 Activation
Length	30 seconds
Soundtrack	Brussels State of Mind - Zwangere Guy
Production Company	CZAR
Account Management	Nicolas De Bauw
Account Management	Max Fauconnier
Account Management	Thijs Muësen
Advertising Manager	Frederik Lamote
Advertising Manager	Anne-Sofie Vandersmissen
Agency Producer	Mieke Vandewalle
Agency Producer	Elien De Brouwer
Art Director	Greg Van Buggenhout
Copywriter	Kenn Van Lijsebeth
Copywriter	Thomas Driesen
Copywriter	Manu De Wit
Copywriter	Wilfrid Morin
Creative Team	Kenn Van Lijsebeth
Creative Team	Greg Van Buggenhout
Creative Director	Jeroen Bostoen
Creative Director	Thomas Driesen
Designer	Hendrik Everaerts
Designer	Olivier Verbeke
Desktop Publisher	Axel Nédée
Director of Photography (DOP)	Lieven van Baelen
Director	Lieven van Baelen
Illustrator	Axel Nédée
Public Relations	Anneleen Coppens
PR Agency	TBWA\Reputation
Producer	Eurydice Gysel
Producer	Ralph Durlinger
Sound	Jan Pollet