Director
at
Jamurah Films
| Title | Quit Before You Start |
| Agency | ADK Fortune |
| Campaign | #QuitBeforeYouStart |
| Advertiser | Mankind Pharma |
| Brand | Prega News |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Story | Preganews Pregnancy Detection Card, manufactured and marketed by Mankind Pharmaceuticals is the leading brand in its category. For years, it has been bringing ‘good news’ to the mom-to-be. To take the relationship with its user further, Preganews has just launched a new campaign #QuitBeforeYouStart specifically targeted at couples planning a family. The toll of young smokers in India and the world over is increasing swiftly. Usually women stop smoking before they start planning a baby. But in the case of men, it is very rare that they quit. Through the study done by National Health Society, United Kingdom, it is observed that men who continue smoking while planning a family, run the risk of damaging the DNA of the fetus permanently. Highlighting this issue Prega News urges the ‘would be fathers’ to quit smoking before they start planning a family. #QuitBeforeYouStart is an urge from Preganews to the fathers to quit smoking for a healthy child. |
| Media Type | Web Film |
| Length | |
| Chief Executive Officer (CEO) | Rajeev Juneja |
| Brand Management | Joy Chatterjee |
| Brand Management | Gunjan Virmani |
| Managing Partner | Subroto Pradhan |
| NCD | Akashneel Dasgupta |
| Account Management | Shruti Negi |
| Account Management | Itee Gupta |
| Production Company | RBF Productions |
| Director | Tathagata Singha |
| Producer | Rajesh Bhanushali |
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