Eduardo Macedo

Eduardo Macedo

Art Director at AlmapBBDO
São Paulo Area, Brazil, Brazil

About me

Creating is what I love most. Especially creative strategies and visual/interaction design in order to amplify brand experience. I have more than 10 years of experience in the creative industry working as a Designer and an Art Director.

Over the past few years I've had the opportunity to lead creative concepts, integrated campaigns, brand contents, and digital experiences for large brands and companies such as Coca-Cola, Netflix, Fila, Oakley, LG Electronics, Mondelēz and many other national and international brands.

Available for small freelance projects.
Feel free to drop me a line. I'm always open to a nice chat.

Creative Concept • Digital Strategy • Art Direction • Visual Design • Interaction Design • Graphic Design


Sector Experience


Art Director
São Paulo, Brazil
October 2016 - Present (1 year 10 months)
Independent Designer & Art Director
November 2015 - Present (2 years 9 months)
Creative Concept • Digital Strategy • Art Direction • Interaction Design • Visual Design • Branding
Senior Art Director
May 2015 - November 2015 (6 months)
Sharpening the ability to tell a meaningful story through compelling visual design; Directing photo shoots, illustrators, 3D artists, and all kinds of creative collaborators to ensure that various aspects of the craft exceed both the agency and the clients’ expectations. Main clients: Coca-Cola, Fila, Netflix, and Oakley.FLAGCX is part of Interpublic Group (NYSE: IPG)
Independent Designer
November 2014 - May 2015 (6 months)
I love an adventure and have always dreamed about living in Rio de Janeiro. In 2014 I moved to Rio de Janeiro to spend some time working as a freelance designer while enjoying the summer.
Head of Art
São Paulo, Brazil
November 2013 - October 2014 (11 months)
Pushing forward the quality of creative concepts and visual design solutions; Establishing processes and new ways of thinking and producing brand content; Mentoring junior designers to inspire them to bring great design solutions. Mondelēz, O Boticário (Make B., Quasar), and LG Electronics.
Senior Art Director
São Paulo, Brazil
June 2012 - November 2013 (1 year 5 months)
Building bridges that lead business strategy into meaningful and impactful ideas; Leading the creation and production of creative campaigns from scratch to the end user. Main clients: O Boticário, Devassa and Kraft Foods.
Art Director
November 2011 - May 2012 (6 months)
Creating digital campaigns and brand contents for clients such as Stella Artois, LG, Clinique, Dufry, and local Startups.
Art Director
São Paulo, Brazil
February 2011 - October 2011 (8 months)
Creating and developing creative campaigns focused on digital media for brands such as Adidas, Visa LatAm, and Natura.
Estúdio Cora
January 2010 - December 2010 (11 months)
Great experience on leading and developing digital design, graphic design and experimental art projects; Dealing with clients, budget, deadlines, and all sorts of operational work.
Visual Designer
June 2008 - July 2009 (1 year 1 month)
Working as a Visual Design for clients such as Banco do Brasil and Brasil Telecom.


Directing the editing process

2016 (1 year)
Workshop with Daniel Rezende, Oscar nominee for Best Film Editing (Cidade de Deu).

Cinematography for Movie and Digital TV

2014 (1 year)

Bachelor’s Degree

2004 - 2007 (3 years)

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