Eduardo Macedo

Eduardo Macedo

Art Director at AlmapBBDO
São Paulo Area, Brazil, Brazil

About me

I am driven by solving problems through creativity. Mixing bold ideas with well-crafted design systems to deliver high-quality work that people want to watch, interact and share. I also like to lead teams and collaborate across departments to get the best work out of everyone involved. I have more than 10 years of professional experience with focus on storytelling, integrated campaigns, and brand identity.

Although my strength lies in visual arts, reading plays a big part in my creative process, especially sociology, psychology and philosophy books. This allows me to keep a sharp mind in order to understand the complex world which we live in, and to propose more accurate solutions to brands’ and people's needs.

Over the past few years I've had the opportunity to create branded content and digital experiences for large brands and companies such as Getty Images, Volkswagen, Havaianas, Coca-Cola, Netflix, Oakley, Fila and many other national and international brands. My work has been recognized and awarded in the most prestigious advertising and digital festivals such as Cannes, Clio, FIAP, Archive, FWA, among others.

Feel free to drop me a line. I'm always up for a nice chat:
eduarmaced@gmail.com

Languages
  • English - Pro
  • Portuguese - Native
  • French - Basic
Sector Experience
Senior Art Director
FLAGCX
Brazil
May 2015 - November 2015 (6 months)
Sharpening the ability to tell a meaningful story through compelling visual design; Directing photo shoots, illustrators, 3D artists, and all kinds of creative collaborators to ensure that various aspects of the craft exceed both the agency and the clients’ expectations. Main clients: Coca-Cola, Fila, Netflix, and Oakley.FLAGCX is part of Interpublic Group (NYSE: IPG)
Head of Art
São Paulo, Brazil
November 2013 - October 2014 (11 months)
Pushing forward the quality of creative concepts and visual design solutions; Establishing processes and new ways of thinking and producing brand content; Mentoring junior designers to inspire them to bring great design solutions. Mondelēz, O Boticário (Make B., Quasar), and LG Electronics.
Senior Art Director
São Paulo, Brazil
June 2012 - November 2013 (1 year 5 months)
Building bridges that lead business strategy into meaningful and impactful ideas; Leading the creation and production of creative campaigns from scratch to the end user. Main clients: O Boticário, Devassa and Kraft Foods.
Art Director
Sinc
November 2011 - May 2012 (6 months)
Creating digital campaigns and brand contents for clients such as Stella Artois, LG, Clinique, Dufry, and local Startups.
Art Director
São Paulo, Brazil
February 2011 - October 2011 (8 months)
Creating and developing creative campaigns focused on digital media for brands such as Adidas, Visa LatAm, and Natura.
Designer
Estúdio Cora
January 2010 - December 2010 (11 months)
Great experience on leading and developing digital design, graphic design and experimental art projects; Dealing with clients, budget, deadlines, and all sorts of operational work.
Visual Designer
TV1
June 2008 - July 2009 (1 year 1 month)
Working as a Visual Design for clients such as Banco do Brasil and Brasil Telecom.

Education

Directing the editing process

2016 (1 year)
Workshop with Daniel Rezende, Oscar nominee for Best Film Editing (Cidade de Deu).

Cinematography for Movie and Digital TV

2014 (1 year)

Bachelor’s Degree

2004 - 2007 (3 years)

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