Ken Kools
Project Manager at TBWA\Brussels
Bruxelles, Belgium
TitleThe Preroll Football Match
Agency
Campaign The Preroll Football Match
Advertiser Play Sports
Brand Play Sports
Date of First Broadcast/Publication 2017 / 7
Business Sector Culture, Leisure & Sport
Story To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game.


It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked.



And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Media Type Pre-Roll
Length
Creative Director
Art Director
Copywriter
Head of Digital
Web Developer
Account Management
Account Management
Account Management
Digital Project Manager
Digital Project Manager
Media Director
Digital Strategy Director

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