Kristina Lacroix

Kristina Lacroix (

Freelance Creative Director (Art) at Freelance / Indépendante
Cologne Area, Germany, Germany

About me

I am self-proclaimed style chameleon, who lives to tell stories. Stories that connect people with brands. Born in Paris, I lived in France, Brazil, and Germany. I worked as an Art Director and Creative Director in advertising agencies like BBDO or Ogilvy. I currently work as a Freelance Creative for agencies, film productions, and directors.

  • French - Native
  • English - Pro
  • Portuguese - Pro
  • German - Basic


Freelance Creative Director (Art)
Freelance / Indépendante
April 2018 - Present (8 months)
I work as a Freelance Creative for agencies, film productions, and directors. My role is to attract new customers and re-engaging existing ones. I create images that tell the story of a brand through time.
Creative Director
Düsseldorf, Germany
January 2017 - April 2018 (1 year 3 months)
Client: Douglas, beauty retailer represented in 19 Europeans markets.- Brand Code and Corporate Identity (+Digital CI) development and finalization.- Creative development of 2017/2018 brand campaign (Concept, Casting, Shooting, Post to English master)- TVCs, cutdowns, digital versions, retail toolboxes of up to 20 elements- Pool shoot. Ca. 40 toolbox images for Retail, Digital, Content and Event use (Concept, Casting, Shooting, Post)- Promotion and content plan
Senior Art Director
Düsseldorf, Germany
August 2016 - December 2016 (4 months)
The content cube is an exclusive digital agency unit in WPP network, in charge of the content marketing of L'Oréal Germany. I develop for Maybelline New York exciting content and vivid stories.- Ideas Development and concept for social media campaigns- Creation of look and feel guidelines for social media channels- Shooting and retouch for content assets- Preprod Youtube videos channel Maybelline New York DE - In charge of the postproduction of the videos created, art direction, music and cut- Client presentation, as part of the cross-agency co-creative power process
Freelance Creative Art direction
February 2013 - July 2016 (3 years 5 months)
Creative Services: Art Direction, Branding & Corporate Identity, Magazine & Catalogue Design, Visual research, Treatment Layout, Mood boards and Mood films, Image and brand-building, Branded content development.Grey · McCann · BBDO · Stink · Partizan · Jair de Souza Design · Proximity · Papaya Films · Tony Petersen Film · Isobar · Corporate Inspiration ...
Art Director
Düsseldorf, Germany
August 2012 - January 2013 (5 months)


BTEC Higher National Diploma

2001 - 2003 (2 years)

A levels

1998 - 2000 (2 years)

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