Title | Like a Surgeon |
Agency | McCann Prague |
Campaign | Like a Surgeon |
Advertiser | ING Bank |
Brand | ING Bank |
Date of First Broadcast/Publication | 2018 / 8 |
Business Sector | Banking, Finance, Law & Insurance |
Story | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
Philosophy | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
Media Type | Television |
Length | |
Producer | Filip Sirový |
Chief Creative Officer | Razvan Capanescu |
Director | Robert Nylund |
Producer | Christian Zethner |
PR Officer | Alice Reindlová |
Art Director | Jiří Horut |
Group Creative Director | Jiří Horut |
Art Director | Hayley Smith |
Copywriter | Aidan Whitley |
Copywriter | Aleš Brichta |
Account Director | Jaroslav Malina |
Account Director | Hana Prokopová |
Account Manager | Eliška Menclová |
Post-production | RUR |
Director of Photography (DOP) | Martin Matiášek |
Editor | Lenka Hojková |
Head of Media Production | Jitka Baldwin |
Line Producer | Petr Slavik |
Production Company | Armada Films |
Audio Post-production | Soundsquare |