Alice Reindlová
Communications Manager at McCann Demand
TitleLike a Surgeon
Agency
Campaign Like a Surgeon
Advertiser ING Bank
Brand ING Bank
Date of First Broadcast/Publication 2018 / 8
Business Sector Banking, Finance, Law & Insurance
Story ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free 
Philosophy Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. 
Media Type Television
Length
Producer
Chief Creative Officer
Director
Producer
PR Officer
Art Director
Group Creative Director
Art Director
Copywriter
Copywriter
Account Director
Account Director
Account Manager
Post-production
Director of Photography (DOP)
Editor
Head of Media Production
Line Producer
Production Company
Audio Post-production

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