Hannah​  Matthews

Hannah​ Matthews (Hattie)

Managing Partner at Karmarama
LONDON, United Kingdom

About me

Joined Karmarama in 2004, seeing the agency grow from 25 to 250 people during this time and then become part of Accenture Interactive at the end of 2016. Worked with clients incl Diageo, Molson Coors, Heineken, Amstel, MTV, UKTV, Unilever, IBM and Samsung amongst others over the course of my career. One of 10 ‘Women of Tomorrow’ listed by Campaign Magazine, the Telegraph and Stylist and also one of Management Today magazine’s 35 Under 35 Women in the UK. A founding member, and former President of Bloom and an active member of WACL, now sitting on the WACL Executive Committee. I'm a Trustee of White Ribbon Alliance advocating for women’s health globally – and in my spare time can often be found at Glastonbury working with bands on behalf of the charity.


Managing Partner
London, United Kingdom
October 2004 - Present (15 years)
Total Duration15 yrs

Managing Partner Jun 2014 – Present
Group Marketing Director Oct 2011 – Jun 2014
Marketing Director Aug 2009 – Oct 2011
Head of New Business Oct 2004 – Aug 2009
Account Management
London, United Kingdom
2001 - 2004 (3 years)

Trade Organizations

White Ribbon Alliance for Safe Motherhood

Board Trustee
2013 - 2019 (6 years)

Women in Advertising & Communications London

Member of the Executive Committee
July 2017 - July 2019 (2 years)
Gatherings & Partnerships group chair.

Institute of Practitioners in Advertising, London

New Business and Marketing Group
2013 - 2017 (4 years)

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