| Philosophy | ‘Mind. Blown.’ showcases the fantastic reactions of anyone experiencing the big flavours of Nākd bars: When you discover a snack that’s not only tasty and not only healthy, but also comes in a huge variety of flavours, well, it’s enough to blow someone’s mind! In this spot, set in a doctor’s surgery, a man brings his purple-covered girlfriend in, she seems to be frozen in a state of bewilderment. As we peer into the girl’s ear, we discover her mind has been well and truly blown by a Nākd bar. Nothing to worry about, as the doctor says, it’s nothing more than ‘smooshed’ up fruit and nuts – she’s eaten a Blueberry Muffin Nākd bar. Struggling to believe the doctor’s words the man tries the bar for himself... within a second the room is filled with a magical burst of purple clouds and fireworks. ‘Mind. Blown.’ |