| Title | Capture the cancer |
| Agency | Havas Worldwide Peru |
| Campaign | #CaptureCancer |
| Advertiser | League Against Cancer |
| Brand | League Against Cancer |
| Date of First Broadcast/Publication | 2021 / 1 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Karen Ocaña Dávila, Second Officer of the National Police of Peru was able to capture the biggest murderer of women in the country. Guilty of taking to lives of 1,800 women in Peru in just one year. She was able to catch it by getting a timely check up in the League Against Cancer. This is the campaign with the biggest outreach in the brand's history. US $ 210,000 in free publicity + 131% in brand's positive + 240% in checkups __ HAVAS WORLDWIDE Gerente General: Luis Miguel Sánchez Director Creativo General: Mauricio Fernández-Maldonado Director Creativo: Marco Contreras Director de Arte: Carlos Valladolid Redactores Creativos: Andrea Lozano / Andrés Pacora / Kevin Mávila Diseñadores Gráficos: York Burga / Juan José Li Lock Directora de Producción: Giuliana García Productor: Anggelo Franceschi Animation: Alfonso Bravo |
| Media Type | Television |
| Length | |
| Creative Director | Marco Contreras |
| General Manager | Damary Milla |
| Institutional Development Coordinator | Monika Valencia |
| Chief Creative Officer | Mauricio Fernández Maldonado C. |
| Art Director | Carlos Valladolid |
| Creative Team | Andrés Pacora |
| Creative Team | Andrea Lozano |
| Creative Team | Kevin Mavila |
| Production | Anggello Franceschi |
| Chief Operating Officer (COO) | Marissa Pozo |
| Connexion Manager | Enrique Susano |
| Conference Coverage | Gudfellas Direct |
| Audio | Sordo |
More Work
SEE ALLCapture Cancer
- BRAND:
- Liga Contra El Cancer
- AGENCY:
- Havas Worldwide Peru
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- BRAND:
- Claro