Sandra Sampayo
Executive Producer at McCann New York
New York, United States
TitleUniversal Love 2
Agency
Campaign Universal Love
Advertiser MGM Resorts International
Brand MGM Resorts
Date of First Broadcast/Publication 2018 / 4
Business Sector Hotels, Resorts
Story Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
Media Type Case Study
Length
Director
Executive Producer
Executive Producer
Casting
Editing Company
Colorization
Sound
Tusk Music Production
Executive Producer

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