Robert Eskekärr
Artist at Nord DDB STO
Stockholm, Sweden
TitleRein - Electric - A Remake of Leila Ks Hit Song
Agency
Campaign Electric
Advertiser Volkswagen Group
Brand Volkswagen e-Golf
Date of First Broadcast/Publication 2019 / 2
Business Sector Automotive
Philosophy Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify.
The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch.

The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel.
Media Type Web Film
Length
Marketing Director
Commercial Manager
Content Manager
Head of Communication
Product Manager, Electric Vehicles
Client Director
Client Manager
Chief Creative Officer
Creative Lead
Art Director
Copywriter Hans Malm
Copywriter
PR Director
Communications Planner
Design Director
Creative Designer
Designer
Designer
Designer
Print Byer
Social Media & Content Manager
Digital Designer
Tech Director
Digital producent
Animation
Photo Hans Malm
Agency Producer
Post Production
Post Producer
Post Producer
Artist
Artist
Director BTS / Producer BTS
Editor
Editor
Online / Grade
VFX
Production company
Director
Producent
Production Manager
Executive Producer
Director of Photography (DOP)
Gaffer
Grip
Set Designer
Styling/ costyme
Hair/makeup
Redigerare
Postproduction and Online
Grade
VFX
Sound mix
Artist
Producer
Producer
Label
PR
Media Agency

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