Julius Schneider
Copywriter at Serviceplan Group
Munich, Germany
TitleOwn Business Girls
Brief45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.!
Agency
Campaign Own Business Girls
Advertiser Metro AG
Brand METRO AG
Date of First Broadcast/Publication 2018 / 3
Business Sector Department Stores, Supermarkets
Story METRO is a global wholesaler, specialised in food- and non-food for independent business owners. The company has more than 150,000 employes in more than 35 countries.
Media Type Case Study
Length
Agency
Chief Creative Officer
Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Art Director
Copywriter
Copywriter
Copywriter
Account Manager
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Social Media Manager

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