Pedro Paoliello
Art Director at TracyLocke BRASIL
São Paulo, Brazil
TitleThe Mining Screensaver
Agency
Campaign The Mining Screensaver
Advertiser Change.org
Brand Change.org
Date of First Broadcast/Publication 2018
Business Sector Charities, Foundations, Volunteers
Story Change.org, the world's largest petition platform, and TracyLocke Brazil have created The Mining Screensaver, a screensaver that, once installed, uses computers to mine cryptocurrencies and turn them into donations for the Change.org Foundation, helping promote changes in areas such as health, education, human rights, economics and politics.
Philosophy The mining process works as follows: The Mining Screensaver performs a pool mining operation, which means that whenever computers with the screensaver installed complete mining calculations, they receive micro fractions of cryptocurrency, which are automatically transferred to the Change.org Foundation account. The software is totally secure and the more computers are mining together, the greater is the processing power, increasing the donations. The foundation then allocates the money raised to fulfill its mission throughout the world, with a special focus on Latin America and Brazil. Today, more than 200 million use Change.org all around to world to change what they want, a number that grows every day.
Media Type Digital
Length
More Information https://theminingscreensaver.com
Chief Operating Officer (COO)
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Executive Creative Director
Creative Team
Executive Creative Director
Creative Team
MOTION DESIGN
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Account Planner
Chief Strategy Officer
Creative Team
Art Director
Chief Executive Officer (CEO)
Creative Team
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