Ron Morrison
Designer at Really Good Films
TitleKeeping Families Together
Campaign Keeping Families Together
Advertiser McDonald's
Brand Ronald McDonald House
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face.
Media Type Television
More Information
Post Production
Audio Post Production
Account Management
Business Director
Account Director
Account Manager
Agency TV Producer
Agency TV Producer
Chief Creative Officer
Project Manager
Senior Social Media Manager
Marketing Director Brand & Experience
Marketing Manager
Senior Brand Manager
Campaign Assistant
Social Media Manager in Chief
Head of Campaigns and Communities
Creative Team
Creative Team
Strategy Director
Strategic Planner
Photographers Agency
Media Agency
Media Planner
Activation Agency
e-CRM Agency
PR Agency
Production Company
Editing Company

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