Post-production Producer at Work Editing

Lemsip - "'There For You', Lemsip"

Havas London

Havas London London, United Kingdom

7837

Brand: Lemsip
Country: United Kingdom

Advertiser: Reckitt Benckiser

Title	'There For You', Lemsip
Agency	Havas London
Campaign	There For You
Advertiser	Reckitt Benckiser
Brand	Lemsip
Date of First Broadcast/Publication	2018 / 10
Business Sector	Advertising & Communication
Tagline	‘There For You’: Lemsip gets a revamp in new TVC
Story	Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip's new character has been reinvented for the first time in ten years, with character design by Smoke & Mirrors
Philosophy	The sequel to Havas London’s recent ‘Lemlift’ commercial, ‘There For You’ is the second installment of RB’s new campaign for Lemsip, featuring CG character animation. The TVC was directed by RSA’s This Is Felo with character design and VFX a collaboration between Big Buoy and Smoke & Mirrors. The spot reveals the evolution of Lemsip’s character comparative against previous campaigns, as we witness a less mechanical, more affectionate and doting humanised protagonist. A pocket-parent with a huge heart, Lemsip follows our poorly female heroine as she goes about her day-to-day life, making it all better with little tricks here and there. A hyperealistic recreation of his previous embodiment, we watch as his magical powers provide tissues in a heartbeat, turn off flickering office light bulbs and terminate background hums of noisy roadworks, allowing our female cast member to feel at ease. Speaking on the creation of Lemsip’s new character interpretation, Smoke & Mirrors’ Lead Character Designer and Animator, Willie Torres, comments, ‘The Lemsip character has previously been interpreted as a slightly more mechanical personification. Being asked to redesign the character was a huge privilege and an opportunity not to be missed. It was clear from the beginning that the creatives at Havas wanted a change and they were looking for a character that could carry the new brand message, ‘There For You’.” “To achieve this, the goal was to make the new character kinder and more helpful. We worked closely with the Havas team through an extensive creative process with dozens of drawings and possibilities to reach the finished result.” Post-production Producer on the project, Jenna Le Noury, adds, “There was a tight turnaround as we were producing both Lemlift and Lemsip back-to-back. We’re all really happy with the end result which I feel was only achievable due to the seamless union between the teams at Havas, RSA and ourselves. It was great fun to be involved with this campaign”.
Media Type	Television
Length	32 seconds
Production Company	Ridley Scott Creative Group
Post Production	Big Buoy
Creative Director	Dave Mygind
Creative Team	Chico Barrera
Creative Team	Diogo Abrantes
Agency Producer	Charlotte Lawrence
Director	This is FELO
Production Company Producer	Nick Ferguson
Editor	Matthew Felstead
Animation/3D	Willie Torres
CG Supervisor	Bram Vermaas
CG Supervisor	Cgi Lighting
Special Effects / VFX	Jim Allen
Colorist	Mark Horrobin
Executive Producer	David Michaels
Special Effects / VFX	Jenna le Noury
CG Producer	Lonneke Bertens
Post Production	Smoke & Mirrors