Wim Vanhenden
Creative technologist at Mutant
Antwerp, Belgium
TitleRecruiting car
Agency
Campaign Recruiting car
Advertiser Volvo
Brand Volvo S90
Date of First Broadcast/Publication 2018 / 1
Business Sector Full Size & DeLuxe Cars
Story


By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit.
The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits.


Media Type Digital
Length
Executive Creative Director
Creative Team
Creative Team
Experience Director
Project Leader
Brand Director
Business Director
PR manager
PR Agency
Copywriter
Copywriter
Designer
Development
Development
Development
Development
Digital Production Company
Digital Production Company
Digital Producer
Operations Director
Production Director
RTV Production
RTV Production
Production Company
Producer
Director
Director of Photography (DOP)
Art Director
Sound
Editor
Editor
DTP
DTP

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