Samuel Martinez
Producer at La tribu Performance
TitleBlizzard store
Agency
Campaign Blizzard store
Advertiser International Dairy Queen
Brand Dairy Queen
Date of First Broadcast/Publication 2018 / 5
Business Sector Restaurants & Fast Food
Story The Blizzard is Dairy Queen's most iconic ice cream. Since its launch, it's been widely recognized for being served upside down to customers in order to prove it creaminess. However, this trick has become predictable after three decades. So we needed to make it spectacular once again.
We created the Blizzard Store. A kiosk where the whole Blizzard experience was upside down. 15 minutes was the average time our acrobats spent suspended upside down.
Media Type Commercial Animation Plan
Length
Chief Creative Officer
General Creative Director
Creative Director
Creative Director
Art Lead
Graphic Designer
Illustrator
Illustrator
Producer
Producer
Art Director
Director
Director of Photography (DOP)
Make-Up Artist
Photographer
General Manager
Account Director
Account Executive
Strategic Planner
Digital
Account Service
Account Service
Additional Credit
Additional Credit
Additional Credit
Additional Credit

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