| Title | Dulux invites London and Amsterdam to connect through colour |
| Agency |
MullenLowe UK
|
| Campaign |
Let's Colour
|
| Advertiser |
AkzoNobel
|
| Brand |
Dulux
|
| Date of First Broadcast/Publication |
2018 / 6
|
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives
|
| Story | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
| Philosophy | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
| Problem | Colour and technology have the power to bring people together. This is especially important today. |
| Result | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
| Media Type |
Billboard
|
| Market | Netherlands |
| Advertising Manager |
Henrique Striker
|
| Advertising Manager |
Kim Potters
|
| Business Director |
Will Dixon
|
| Account Director |
Charlotte Brookes
|
| Account Manager |
Sam Dixon
|
| Account Executive |
Jennifer Bates
|
| Strategist |
Bruno Carramaschi
|
| Chief Creative Officer |
Jose Miguel Sokoloff
|
| Executive Creative Director |
Mark Elwood
|
| Creative Director |
Alex Okada
|
| Art Director |
Felipe Mazzoni
|
| Copywriter |
Bernard Burton
|
| Production Company Producer |
Phoebe Robertson
|
| Digital Design |
Kaymi Lim
|
| Digital Design |
Vanja Spremo
|
| Digital Producer |
DOOH.com
|
| Media Director |
Ocean Outdoor
|
