| Title | Daughter #ShareAMomentOfJoy |
| Agency | Publicis Singapore |
| Campaign | #ShareAMomentOfJoy |
| Advertiser | Procter & Gamble |
| Brand | Joy |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Share a moment of Joy |
| Story | Joy, the country’s most beloved dishwashing brand, celebrates the self-sacrificing love that Filipino parents have for their children. This is especially true in the case of OFW parents who constantly struggle with having to spend most of their time away from their loved ones – in the hopes of giving them a better future. In this film we show how the most meaningful moments between family members can sometimes happen while doing the most mundane of chores, like dishwashing – a perfect space for quiet, intimate bonding and healing. When dinner time conversations end, real ones can begin. |
| Media Type | Web Film |
| Length | |
| Brand Director | Kristine Tang |
| Brand Manager | Michael Jonathan Biscocho |
| Chief Creative Officer | Ajay Thrivikraman |
| Group Creative Director | Noel Henson Orosa |
| Senior Art Director | Ray Sunga |
| Account Management | Woei Wong |
| Broadcast Producer | Jeigh Pengson Santarina |
| Business Director | Sharmista Nagarkatti |
| Account Director | Patricia Santiago |
| VP, Client Leader | Natalie VanderVorst |
| Planning Director | Camille Chevry |
| Head Of Planning | Jordan Price |
| Head of Broadcast | Lolita Ham |
| Production Company | Prodigious Singapore |
| Production Company | Production Village |
| Executive Producer | Fran Omampo |
| Executive Producer | Alfonso Bassig |
| Director | Thierry Notz |
| Director of Photography (DOP) | Larry Manda |
| Make-Up Artist | Gina Llanto |
| Production Designer | Kitten Abueg |
| Assistant Director | Kristy Gallaga |
| Casting Director | Krix San Gabriel |
| Production Manager | Marica Agregado |
| Post Production | GreenRoom |
| Colorist | Audie Anden |
| Online Artist | Dexter Lau |
| Executive Post Producer | Fran Omampo |
| Executive Post Producer | Alfonso Bassig |
| Audio Post Production | GreenRoom |
| Assistant Engineer | John Paul Espiritu |
More Work
SEE ALLCare Lives On TouchOfCare
- BRAND:
- Vicks India
- AGENCY:
- Memesys Culture Lab
Vicks Care Lives On
- BRAND:
- Vicks
- AGENCY:
- Publicis Singapore
Long way home
- BRAND:
- Vicks
- AGENCY:
- Publicis Singapore
OFW #ShareAMomentOfJoy
- BRAND:
- Joy
- AGENCY:
- Publicis Singapore