Guy Robertson

Guy Robertson

Director at Guy Robertson Advertising
Glasgow , United Kingdom

About me

We have over 35 years’ experience managing and creating compelling marketing communications for a number of companies and organisations across every industry sector from Construction to Football, Bottled Water to Healthcare and Motors to Jewellery.

But what does that actually mean? What will we actually do and how will it help grow your business?
In today’s increasingly demanding business environment the chances are you are so consumed with the day to day challenges of working in your business that you don’t have the time to properly consider your approach to Marketing and you are unlikely to be able to justify employing a full time marketing manager.

That’s where we come in. We’ll take an objective look at your business, your objectives, target market and competitors and work with you to produce a succinct and practical marketing plan that has clear and measureable targets.

We will agree an implementation plan tailored to your budget and wherever possible set meaningful key performance indicators and a realistic return on investment.

How we implement the plan is up to you. We can manage the work using my existing portfolio of designers and developers or recommend suitable agencies based on 35 years’ experience in the industry.

Get in touch for a no obligation chat and see how we can grow your business…!

Positions

MD
Glasgow , United Kingdom
June 2011 - Present (7 years 1 month)
My current business offers totally independent marketing communications advice to owner managers and SMEs.I am able to do this by utilising the skills and experience I gained over 25 years running a successful multi-discipline Advertising and Marketing Agency.I also provide design and digital services to some of my former clients at GRP and the clients of 3x1 PR, where my business is based. In addition I currently manage and promote 8 websites, most of which were designed and built by GRA Ltd.. Emphasis on applying solid proven principles to the digital world.
Managing Partner
Glasgow, United Kingdom
September 1986 - June 2011 (24 years 9 months)
Launched the Agency on the day after my redundancy by offering continuity of service to the clients I managed at Halton. Built the Agency up steadily in the first few years then made significant progress through the 1990s. Acquired a division of Riley Advertising in 2000 and made the step up to a major player in the Scottish Agency scene with 3 Partners, 45 employees and a portfolio of blue chip clients including the Regional Advertising Account for Toyota GB, then worth £4M. Commissioned and built our own custom designed office building in 2006.Pioneered the Agency’s move into Digital and continued to trade successfully up until 2011 when the eventual loss of Toyota, the severe global recession and in particular the Bank’s attitude to our building loan caused us to wind down the Agency in May 2011.
Account Manager
Halton Advertising
United Kingdom
February 1985 - September 1986 (1 year 7 months)
An interesting 18 months and invaluable experience in how not to do things!
Account Executive
Grant Forrest Advertising
United Kingdom
February 1980 - February 1985 (5 years)
Started as minion and ended up as Account Manager at small Agency owned by GF called Mitchells Advertising.

Education

None

1971 - 1979 (8 years)

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