While at Skillsoft, I was responsible for an extensive global portfolio across the US, EMEA and APAC. My products included multiple learning management systems, 475 learning courses available in 28 languages, a questionnaire, and attestation tool, global orientation, and code of conduct training courses.
Responsible for defining and executing product messaging, positioning, promotional and content strategy, technical documentation, local adaptations and sales enablement. Led team of marketers, developed the integrated go-to-market strategy, value proposition, positioning, and pricing for various products. Partnered with engineering, product management, and product development to supply qualitative product feedback for areas of improvement, enhancements, and investments.
As the senior product marketing manager, I worked closely with key stakeholders to discuss product growth projections and viability of new market opportunities. It was my responsibility to ensure the compliance portfolio continuously maintained its strategic alignment with our overall business goals.