IKEA - "The Morningmorphosis - Sarah"

Ogilvy Worldwide

Ogilvy Worldwide New York, United States

6522

Title	The Morningmorphosis - Sarah
Agency	Ogilvy Worldwide
Campaign	The Morningmorphosis
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2019 / 2
Business Sector	Retail, Distribution & Restaurants
Philosophy	Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah.
Media Type	Television
Length	16 seconds
Audio Post	Sonic Union
Executive Creative Director	Vicki Azarian
Group Creative Director	Della Mathew
ACD, Art Director	Monica Apodaca
ACD, Copywriter	Andrew Chisholm
Art Director	Grace Donahue
Copywriter	Thatcher Jensen
Executive Producer	Jenna Gartland
Producer	Josh Kornrich
Production	O-Positive
Director	Jessica Coulter
EP	Ralph Laucella
EP	Marc Grill
Line Producer	Jason Reda
DP	Maryse Alberti
Editorial	Mackcut
Editor	Erik Laroi
Color	The Mill
Colorist	Mikey Rossiter
Mixer - Engineer	Mike Marinelli
Music	Human Worldwide