Pringles - "Wonderfully Different"

Grey London

Grey London London, United Kingdom

3040

Brand: Pringles
Country: United Kingdom

Advertiser: Kellogg's

Title	Wonderfully Different
Agency	Grey London
Campaign	Wonderfully Different
Advertiser	Kellogg's
Brand	Pringles
Date of First Broadcast/Publication	2023 / 2
Business Sector	Potato Chips, Crisps & Crackers
Philosophy	Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th.
Media Type	Television
Length	36 seconds
Production Company	Biscuit Filmworks UK
Global Chief Creative Officer	Javier Campopiano
President & Chief Creative Officer	Laura Jordan Bambach
Executive Creative Director	David Wigglesworth
Group Creative Director	Christopher Lapham
Group Creative Director	Aaron McGurk
Creative Team	Christopher Lapham
Creative Team	Aaron McGurk
Creative Team	Cameron Sutherland
Designer	Christopher Lapham
Designer	Aaron McGurk
Planning Partner	Lee Barber
Strategy Director	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Account Director	Alice Ashwell
Executive Agency Producer	Nazneen Read
Agency Producer	Anthony Borkett
Assistant Producer	Angel Nkomo
Project Manager	Elly Knott
Media Agency	Carat
Planning Partner	Greg Paterson
Market Planning Director	Chantelle Townsend
Account Director, Media	Becky Linares
Media Planner	Oli Rose
Director	Jeff Low
Producer	Kwok Yau
Executive Producer	Rupert Reynolds-Maclean
Director of Photography (DOP)	Matthew Emvin Taylor
Production Designer	Ollie Hogan
Editing Company	Shift Post
Editor	Saam Hodivala
Editorial Producer	kirsty Oldfield
Assistant Editor	Adam Buckmaster
VFX Company	Untold Studios
VFX Creative Director	Ben Cronin
VFX Supervisor	Rebecca Clay
Lead VFX Artist	Tom Moreland
VFX Artist	Richard Harris
VFX Producer	George Reid
VFX Executive Producer	Ian Berry
Post Production	Untold Studios
Colorist	Julien Alary
Music Composer	Jeff Low
Sound	Gramercy Park Studios
Sound Engineer/Head of Audio	Zak Kurtha
Executive Sound Producer	Richard Donaghue