Mitchell Caplan

Mitchell Caplan

Managing Director, US at Flock Associates Ltd
Greater New York City Area, United States

About me

I am proud to have been associated with some incredible companies.

After graduating from the University of Maryland (where I later served on the Board of Governors and currently lecture) I started my career in Account Management in agencies in and around Washington DC and Baltimore. I was proud to have been, at the time, the youngest member of the Board of the AdClub of Baltimore.

A few years after moving to NY City, I was fortunate enough to move into the digital space, eventually managing two of the leading firms in the US: thinknewideas (went public in 1996, sold in 1999) and President of Martin Interactive (part of The Martin Agency).

Since the early 2000’s my roles have focused on the following: building and managing company brands, managing and mentoring teams, and new business.

I spent the next few years helping more companies reestablish their brands and set themselves up for growth (including several startups such as Speakr and StreetEasy/Zillow). Working at Olson (owned by Private Equity) was a fantastic experience: great people, a great agency, and a great outcome for all (sold to ICF International). Helping the owners of Newsweek re-establish the brand and set it up for success was a never dull, fascinating ride through the publishing industry where data, technology, and reader consumption habits are ever evolving.


Managing Director, US
NY, United States
April 2018 - Present (3 years 2 months)
Chief Growth Officer, U.S.
New York, United States
December 2017 - January 2018 (1 month)
Mitchell Caplan is a modern, strategically-focused marketer who is well-versed in the intersection of marketing, data, and technology. He works closely with business development teams to identify and secure new revenue. In addition to being an early pioneer in the digital agency world, Mitchell has led business development at some of the largest and most successful advertising and marketing firms in the world, including Publicis Kaplan Thaler, Y&R, and McCann. 
Chief Marketing Officer
IBT Media (company acquired)
June 2015 - December 2016 (1 year 6 months)
Chief Marketing Officer
Austin, United States
October 2013 - June 2015 (1 year 8 months)
A division of ICF International.
Partner | Managing Director
New York, United States
November 2011 - July 2013 (1 year 8 months)
Chief Marketing Officer | Young & Rubicam Brands & Young & Rubicam Advertising
New York, United States
April 2007 - September 2010 (3 years 5 months)
Global Team Leader | Enfatico | Dell
New York, United States
December 2007 - June 2010 (2 years 6 months)
Young & Rubicam/WPP
Managing Director | Business Development | Digital | Integration
The KaplanThaler Group
United States
October 2004 - April 2007 (2 years 6 months)
Richmond, United States
2001 - 2003 (2 years)
Martin Interactive/a division of The Martin Agency
Managing Director
Think New Ideas (company acquired)
January 1997 - November 2000 (3 years 10 months)


B.A. in Journalism

1995 (1 year)
Kappa Alpha Order

Other professional activities

University of Maryland, College Park, MD 20742

Visiting Lecturer
October 2016 - Present (4 years 8 months)
At University of Maryland's Merrill School, my focus is on educating the Graduate students on the challenges and opportunities of working in the advertising and marketing industries.

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