| Title | From this Second Forward |
| Agency | Preacher |
| Campaign | As American As they Come Can Come From Anywhere |
| Advertiser | Shinola |
| Brand | Shinola |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Watches |
| Philosophy | Ad agency Preacher unveiled this “As American As they Come Can Come From Anywhere” campaign which introduces Shinola’s new Statue of Liberty timepiece collection and with it, sends a powerful message. The campaign overall shines a light on the many people who have spent a great deal of time and effort toward becoming proud American citizens, and invites people to re-examine their perception of the term “immigrant.” Centerpiece of the campaign is this film titled From this Second Forward directed by Danny Clinch via production house Milkt Films. Through intimate interviews in their homes and in their neighborhoods, a warm welcome after the naturalization ceremony, and a celebratory boat ride around the Statue of Liberty, we come to know the stories of immigrants who’ve become naturalized U.S. citizens. Separately, they are people with different countries of origin, professions, ethnicities and backgrounds, but together they stand--committed, driven, giving, and inspired--as a reminder that great Americans can come from anywhere. From This Second Forward is running online and on Shinola’s social channels. |
| Media Type | Web Film |
| Length | |
| VP of Marketing | Alex Drinker |
| Director of Marketing | Christina Chen |
| Brand Director | Bao-Tran Huynh |
| Chief Creative Officer | Rob Baird |
| Art Director | Nick Troop |
| Copywriter | Max Delaney |
| Designer | Lindsey Wilis |
| Executive Producer | Stacey Higgins |
| Producer | Rachel Kichler |
| Chief Strategy Officer | Seth Gaffney |
| Strategy Director | Ashley Schaffer |
| Production | Milkt Films |
| Director | Danny Clinch |
| DP | Josh Goleman |
| Executive Producer | Lindha Narvaez |
| Field Producer | Debra Koffler |
| Production Supervisor | Noah Trivier |
| Editorial | Union Editorial |
| Editor | Kevin Ray |
| Managing Director | Michael Raimondi |
| Assistant | Shelby Merritt |
| Executive Producer | Victoria Russell |
| Music | Contentment (instrumental) by Keen Collective & Marmoset |
| Post Production | TBD Post |
| Miser | Dusty Albertz |
| Online Artist | Moody (Mutalib) Glasgow |
| Color | Olio Creative |
| Colorist | Marshall Plante |