Jacques van Niekerk has always been considered a pioneer in the digital marketing landscape. As CEO of Wunderman Data, he now leverages his unique experience building global marketing, media and technology businesses to develop and expand the agency’s vision for delivering a comprehensive global data and analytics offering. Acceleration became part of Wunderman in 2016.
Prior to Wunderman, Jacques was one of the founders of Acceleration, the premier marketing technology consultancy, that helps brands harness the power of marketing technology to maximize growth and enhance the consumer brand experience.
Jacques began his career at Ster-Kinekor, the largest cinema group in his native South Africa. While there, he developed marketing strategies for international film studios such as Miramax and Castle Rock. He then worked as marketing manager at M-Net (part of the Naspers Group) before managing the marketing launch of South Africa’s first free-to-air broadcaster, e.tv.
A frequent public speaker, Jacques shares his unique point of view at global industry events and conferences such as MarTech Europe and Adobe Summit. When he isn’t leading Wunderman Data, he serves as a board member and trustee of Afrika Tikkun, a nonprofit organization that provides education, health and social services to underprivileged communities in South Africa.