Tolulope Ajayi
Director at STILETTO PRODUCTIONS
TitleDoodles
BriefWomen with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agency
Campaign #BreakTheCycle Campaign
Advertiser Project Alert Violence Against Women
Brand Project Alert Violence Against Women
Date of First Broadcast/Publication 2018 / 6
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Break The Cycle
Story CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Philosophy We sought to show how a young boy had normalized the sight of violence happening in the home. Shocking an audience to how casually he took his view and made it into his hobby.
Problem The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Result The video has been shared over 100 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Media Type Television
Length
More Information http://www.projectalertnig.org/
Creative Director
Copywriter
Copywriter
Agency Producer
Brand Manager
Director
Brand Strategy Director

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