|Title||Founder, Lucky Saint|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Philosophy||Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.|
|Media Type||Outdoor/Out of Home|
|Client Name||Luke Boase|
|Chief Creative Officer||Nik Studzinski|
|Executive Creative Director||Brian Williams|
|Creative Team||Fiona Moseley|
|Creative Team||Louisa Whitehead|
|Head of Design||Simon Wakeman|
|Business Lead||George Barton|
|Agency Producers||Rowan Honeysett|
For the past two years, Blanca Gómara has been the Executive Crea...
I’m Malin Hanås, a Creative Director at POKE in London. I’ve...
Ben Williams is an award-winning creative with 20+ years of exper...
Born and raised in Portugal I soon discovered that music and cine...
My passion is to create unconventional meetings of minds, organis...
I was born in Israel and when I was 13 we went to Argentina, wher...
David (Dave) Roses is an eclectic and multi award—winning music c...
Kerr was the mastermind behind one of Havas London’s most celebra...