Title | Respect for the past, trust in the future |
Agency | Boondoggle |
Campaign | Respect for the past, trust in the future |
Advertiser | Belgian Army |
Brand | Defence |
Date of First Broadcast/Publication | 2018 / 7 |
Business Sector | State Employment, Forces & Police Recruitment |
Story | Defence, the fire brigade and police have an important societal past-, present- and future role. Because when it feels like the earth stops moving and everyone holds their breath, they take action. Defence had this idea translated in a campaign that shows images of tragedies in Belgian history, and the emotional reactions they cause with the public.Think of World War One, the fire in the Innovation shopping mall and, even more recent, the attacks of March 22 at Brussels Airport. All those moments illustrate how law enforcement officers and emergency services jumped into action when everyone else felt powerless. |
Media Type | Television |
Length | |
Production Company | CZAR |
Post Production | CZAR |
COS | Pha LtKol J. Debrabandere |
MO | Souris |
Creative Director | Leon Jacobs |
Creative Team | Bouke Zoete |
Creative Team | Jonas Marysse |
Business Director | Nico Croes |
Account Manager | Lise Detobel |
Agency Producer | Bérengère Lurquin |
Strategist | Joris Joosten |
Final Artist | Bernard Hermant |
Director | Toon Aerts |
Executive Producer | Eurydice Gysel |
Producer | Maarten De Sutter |
Director of Photography (DOP) | David Boom |
Editor | Robin De Praetere |
Grade | Xavier Dockx |
Sound | Gregory Caron |