Now that sport is back, we won't waste these chances. Our opportunities will come, and we will be ready. #ReadyForSport
Philosophy
adidas' READY FOR SPORT hyper-relevant episodic sports series launched at the start of what would become a 3-month global lockdown period during a global pandemic and amid racial injustice.
Result
Since the campaign launched in March this year, adidas has engaged over 3,000 athletes and artists to support the hearts, minds and bodies of the community. With a 300% spike in social conversation following the announcement that team sports would be returning, ‘The Anthem’ is the culmination of the Ready for Sport story so far and seeks to inspire the community, sparking feelings of joy and optimism for what lies ahead.