|Title||Ready for Sport: The Anthem|
|Agency||Iris North America|
|Campaign||Ready for Sport: The Anthem|
|Date of First Broadcast/Publication|
|Business Sector||Leisure & Sport Equipment|
|Tagline||Ready For Sport|
|Story||Now that sport is back, we won't waste these chances. Our opportunities will come, and we will be ready. #ReadyForSport|
|Philosophy||adidas' READY FOR SPORT hyper-relevant episodic sports series launched at the start of what would become a 3-month global lockdown period during a global pandemic and amid racial injustice.|
|Result||Since the campaign launched in March this year, adidas has engaged over 3,000 athletes and artists to support the hearts, minds and bodies of the community. With a 300% spike in social conversation following the announcement that team sports would be returning, ‘The Anthem’ is the culmination of the Ready for Sport story so far and seeks to inspire the community, sparking feelings of joy and optimism for what lies ahead.|
|Audio Post Production||GCRS London|
|Executive Creative Director||Henry Scotland|
|Executive Creative Director||Rachid Ahoiuyek|
|Creative Director||Gabi Mostert|
|Creative Team||Eve Anthony|
|Design Director||David Missen|
|Strategy Director||Rory Natkiel|
|Managing Partner||Nico Tuppen|
|Group Account Director||Simone Botherway|
|Agency Producer||Annabel Singer|
|Agency Producer||Emily Hendrey|
|Production (Agency)||POPs Production|
|Post Production||POPs Production|
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