Australian-born, New Zealand-trained, and now I have my two feet firmly planted in the U.S. Over the years I have built teams and orchestrated creative solutions for business problems across oceans and screens with successful stints at Amazon, LMVH, FCB, J. Walter Thompson, BBDO, Ogilvy & Mather and Grey. From Cannes to Clio, New York Festivals to London Film, my work in the brand, strategy and digital space has captured international recognition and acclaim.
Under my leadership, departments have uncovered their abilities to solve business problems and connect emotionally with consumers. We have pitched, created and launched campaigns for countless clients, and have greatly expanded creative offerings decades beyond the traditional.
LEADERSHIP: Proven track record in effective team, M&A and change management. Have hired a diverse range of professionals; from digital to strategy to brand to events. Motivation style is a careful balance of empowerment to the individual with clear direction.
BELIEVE: I believe in ‘Ideas before Execution’. And finding creative solutions for business problems. I also believe that we're now seeing a world where the products have to add a proper purpose in improving someone's life.
AWARD & RESPONSE WINNER (and respected judge): From design to TV, response to strategy, my work has been recognized: Cannes, EFFIES, Webbys, Web marketing, mobile, Clio, New York Art Director’s Club, Globals, regional/national ADDY’s, AWARD, AdCritic, AdNews, Caxton, ADMA, Archive, London Film and Campaign Brief.