| Title | SweaterCard |
| Agency | NOSSA™ |
| Campaign | SweaterCard |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Beers, Ciders, Lagers |
| Story | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| Philosophy | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| Media Type | Branded Content |
| Length | |
| Creative Director | Nuno Cardoso |
| Creative Supervisor | Rafael "Clark" Pfaltzgraff |
| Art Director | Sávio Hatherly |
| Art Director | Rafael Clark Pfaltgraff |
| Copywriter | André Afonso |
| Account Manager | Maria Inês Vitorino |
| Social Media Supervisor | Joana Carvalho |
| Social Media Expert | Ana Patacão |
| Social Media Expert | Xavier Lopes |
| Social Media Expert | João Paiva |
| MOTION DESIGN | André Almeida |
| Advertising Manager | Vera Sousa |
| Advertising Manager | Teresa Santana Godinho |