| Title | Play Your Heart Out |
| Agency | Farm League |
| Campaign | Play Your Heart Out |
| Advertiser | Wilson |
| Brand | Wilson |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Leisure & Sport Equipment |
| Story | Wilson approached Farm League, tasking the Venice-based film company to come up with a fun and inventive way to launch Roger Federer and Wilson Tennis’ all-new Pro Staff RF 97 Autograph racket. Having the opportunity to shoot Federer in Indio, California, Farm League brought legendary music producer Money Mark of Beastie Boys fame into the mix. Together, these two legends created a bass-heavy, foley anthem using the Pro Staff RF 97 racket as the only instrument. |
| Philosophy | Directed by Charlie McDowell, the Farm League production team built a miniature tennis court in the middle of the Mojave Desert, surrounded by a collection of analog and digital sound recording equipment. Taking advantage of the beauty and acoustics of the surroundings, Farm League plugged a tennis ball machine into a portable generator and asked Federer to have at it. Utilizing both the sounds of the game and a collection of electronic beats derived from the power, accuracy and beauty of Federer’s swing, Money Mark live mixed the original track titled “Play Your Heart Out.” In the 60-second spot, McDowell wove a visual tapestry of motion and sound by capturing the zip of a tennis bag, the pop of a can of tennis balls, the woosh of tennis balls soaring back and forth. The desert backdrop looked like a tennis court on the moon, creating a compelling juxtaposition as each shot drove the action forward, the ball struck the bass drum and kicked off the 808 boom. As a special complement to the launch, Farm League designed and arranged for the pressing of limited edition vinyl records of the track. An innovative concept that hooks into the worlds of advertising, music and sports - a limited edition RF 97 box set, including the vinyl, will go on sale worldwide on July 16th. This exclusive kit will be limited to 1,200 units globally. The box set will retail for $597.00 (USD) and includes exclusive keepsakes from the campaign. |
| Media Type | Digital |
| Length | |
| Production Company | Farm League |
| Director | Charlie McDowell |
| Co-Founder & EP | Tieneke Pavesic |
| Co-Founder, EP & CFM | Tim Lynch |
| Executive Creative Director | Tim Lynch |
| EP & Account Director | Marc Gilbar |
| EP & Account Director | Michael Pizzo |
| Production Supervisor | Peter Bunstein |
| Assistant Director | Matthew Waters |
| Assistant Director | Jim Munoz |
| Director of Photography (DOP) | Isiah Donte Lee |
| Camera Assistant | Karim Belkasemi |
| Camera Assistant | Matt Taylor |
| Gaffer | Brian Mundell |
| BB Driver | Jack Shaw |
| Key Grip | Sean Talbott |
| Grip | Dan Poole |
| Grip | Hyphemate |
| Grip | Rick Antonette |
| Production Designer | Daniel 'Smitty' Smith |
| Prop Master | David Bridson |
| Costume | Catherine Hahn |
| Make-Up Artist | Lori Matsushima |
| Moho Driver | Don Clark |
| Craft Services | Natasha Peterson |
| Medic | Dan Tarte |
| Production Assistant | John Abright |
| Production Assistant | Jerry Butt |
| Production Assistant | Andrew Giarusso |
| Production Assistant | Angus MacMillan |
| Music Coordinator | Matt Chambless |
| Editor | George Manzanilla |
| Post Production | David Burden |
| Music | Money Mark |
| Colorist | Marshall Plante |
| Colorization | Olio Creative |