Jesse Korhonen
Marketing at Bou
Helsinki Area, Finland, Finland
TitleVepsäläinen Halloween
Campaign Vepsäläinen Halloween
Advertiser Vepsäläinen Oy
Brand Vepsäläinen
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants
Story There’s nearly every advertiser that goofs around with pumpkins, ghosts and pseudo-scary monsters and other cliche-tinged executions during Halloween. A Finnish furniture retailer Vepsäläinen decided to stand out and speak directly of death - as the products they sell often exceed the lifespan of one of a human being.
Media Type Print

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