Jesse Korhonen
Marketing at Bou
Helsinki Area, Finland, Finland
TitleFake Romani Experiment
Agency
Campaign Fake Romani Experiment
Advertiser Diak (Diaconia University of Applied Science)
Brand Diak
Date of First Broadcast/Publication
Business Sector Colleges, Universities & Education Centers
Story The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
Media Type Public Relations
Length
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Designer
Production Company
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Content Strategist
Creative Content Strategist
Project Manager
Insight Analyst
Media Director
Senior Creative
Media Team
Media Team
Media Team
Media Team
Influencer
Influencer
Influencer
Influencer
Photographer
Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer

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