|Title||Fake Romani Experiment|
|Campaign||Fake Romani Experiment|
|Advertiser||Diak (Diaconia University of Applied Science)|
|Date of First Broadcast/Publication|
|Business Sector||Colleges, Universities & Education Centers|
|Story||The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.|
|Media Type||Public Relations|
|Creative Director||Ville Ohtonen|
|Creative Director||Erno Reinikainen|
|Creative Director||Laura Paikkari|
|Chief Executive Officer (CEO)||Sami Tikkanen|
|Chief Creative Officer||Jyrki Poutanen|
|Creative Content Strategist||Joonas Hokka|
|Creative Content Strategist||Aki Toivonen|
|Project Manager||Petri Sarkalahti|
|Insight Analyst||Jesse Korhonen|
|Media Director||Miika Luoma|
|Senior Creative||Sami Kelahaara|
|Media Team||Emmi Vilkanen|
|Media Team||Aleksi Ylitalo|
|Media Team||Kaisu Luukinen|
|Media Team||Marja Uski|
|Agency Producer||Donna Maimon|
|Agency Producer||Niko Hatara|
|Agency Producer||Jari Lähteinen|
|Agency Producer||Arsen Sarkisiants|
|Agency Producer||Hamy Ramezan|
|Agency Producer||Anssi Mahlamäki|
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