Gina Kelly
Art Director at AMV BBDO
LONDON, United Kingdom
TitleSleeping in the park
Campaign Homeless is what they are, not who they are
Advertiser West London Mission
Brand West London Mission
Date of First Broadcast/Publication
Business Sector Human Rights
Tagline Homeless is what they are, not who they are
Story In London, where rough sleeping rose 18% year on year between 2017 and 2018, homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging. The temptation is to dismiss homelessness as someone else’s problem. WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives. The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.
Media Type Print
Creative Director
Creative Director
Creative Director
Creative Director

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