|Title||Sleeping in the park|
|Campaign||Homeless is what they are, not who they are|
|Advertiser||West London Mission|
|Brand||West London Mission|
|Date of First Broadcast/Publication|
|Business Sector||Human Rights|
|Tagline||Homeless is what they are, not who they are|
|Story||In London, where rough sleeping rose 18% year on year between 2017 and 2018, homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging. The temptation is to dismiss homelessness as someone else’s problem. WLM offers a range of services designed not only help get homeless people off the streets and into permanent accommodation and employment but through counselling, workshops and advice help them lead more fulfilling lives. The new campaign – the charity’s first – is intended to encourage more people to take positive action by making homelessness more relatable.|
|Creative Director||Jamie Starbuck|
|Creative Director||Gina Kelly|
|Creative Director||Olga Pope|
|Creative Director||Prabhu Wignarajah|
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